Calidad vs. Credibilidad en el periodismo por internet: Batalla desigual
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The purpose of this research is to show whether or not there is correlation between online news consumption and the quality of information traditional media provide, based on its influence, reputation and credibility. To achieve that goal, this research not only covers the academic literature regarding these issues, but also applies a 90 item poll that was checked by statistic experts and was tested before its final implementation within a group of 40 students of Communication. The poll was sent via e-mail to 103.650 e-mail addresses in September 2011. 344 people answered the poll. The results of this research show that traditional media's perception in its conventional platform determines users' opinion regarding the electronic version. It also proves that users' habits regarding news consumption strongly influence how users chose their online media platforms, independently of the content quality. Copyright © 2012 (Liliana María Gutiérrez-Coba, et al).
Content quality , Credibility , Media consumption , Media influence , Online news