In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)

Date
2018-10-09Métricas
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Citation
URI
https://doi.org/10.12804/revistas.urosario.edu.co/revsalud/a.7259https://repository.urosario.edu.co/handle/10336/29451
Summary
"Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatients consultation) do the patients show a loyal behavior when they are in different management scenarios. Material and methods: A descriptive analysis based on secondary data collected from an internal database of the Conselleria de Sanidad of the Valencian Community in Spain, a scenario with two different healthcare management types (public sector management and public-private partnership) was conducted. Results: Higher patient ows in two healthcare types (emergency and outpatient consultation); disparate growth of the patients' net basis; partnership favors maintaining the relationship with the patient thus preventing dropout; specialization of the public-private partnership in an assistance type: ambulatory surgery. Conclusion: The obtained results identify the healthcare types with higher patients' loyalty, as well as the extent to which the management type affects this loyalty behaviour."
Abstract
"Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatients consultation) do the patients show a loyal behavior when they are in different management scenarios. Material and methods: A descriptive analysis based on secondary data collected from an internal database of the Conselleria de Sanidad of the Valencian Community in Spain, a scenario with two different healthcare management types (public sector management and public-private partnership) was conducted. Results: Higher patient ows in two healthcare types (emergency and outpatient consultation); disparate growth of the patients' net basis; partnership favors maintaining the relationship with the patient thus preventing dropout; specialization of the public-private partnership in an assistance type: ambulatory surgery. Conclusion: The obtained results identify the healthcare types with higher patients' loyalty, as well as the extent to which the management type affects this loyalty behaviour."
Subject
Patients' loyalty behaviour ; healthcare services management ; healthcare services marketing ; consumer behavior ; Patients' loyalty behaviour ; healthcare services management ; healthcare services marketing ; consumer behavior ; Patients' loyalty behaviour ; healthcare services management ; healthcare services marketing ; consumer behavior ; Patients' loyalty behaviour ; healthcare services management ; healthcare services marketing ; consumer behavior ; administração hospitalar ; administração de serviços de saúde ; marketing de serviços de saúde ; comportamento do consumidor ; administração hospitalar ; administração de serviços de saúde ; marketing de serviços de saúde ; comportamento do consumidor ;
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