Ítem
Acceso Abierto

Proyecto Integrador Koselig
dc.contributor.advisor | Páez Valdez, Julián Enrique | |
dc.creator | Avila Madrigal, Angelica Maria | |
dc.creator | Calvo Taborda, Juan Camilo | |
dc.creator | Salazar Ramírez, Juliana | |
dc.creator | Hernández Ospina, Santiago | |
dc.creator | Sanchéz, Daniela | |
dc.creator.degree | Especialista en Gerencia de Marketing para Entornos Digitales | |
dc.creator.degreetype | Part time | |
dc.date.accessioned | 2024-06-13T20:53:48Z | |
dc.date.available | 2024-06-13T20:53:48Z | |
dc.date.created | 2024-05-25 | |
dc.description | Este documento presenta la estrategia de marketing integral de Koselig, abarcando desde su concepción y establecimiento de marca hasta los planes y presupuestos destinados a potenciar su competitividad en los entornos digital y tradicional. | |
dc.description.abstract | This document presents the comprehensive marketing strategy of Koselig, covering from its conception and brand establishment to plans and budgets aimed at enhancing its competitiveness in both digital and traditional realms. | |
dc.format.extent | 204 pp | |
dc.format.mimetype | application/pdf | |
dc.identifier.doi | https://doi.org/10.48713/10336_42792 | |
dc.identifier.uri | https://repository.urosario.edu.co/handle/10336/42792 | |
dc.language.iso | spa | |
dc.publisher | Universidad del Rosario | |
dc.publisher.department | Escuela de Administración | |
dc.publisher.program | Especialización en Gerencia de Marketing para Entornos Digitales | |
dc.rights | Attribution-NoDerivatives 4.0 International | * |
dc.rights.accesRights | info:eu-repo/semantics/openAccess | |
dc.rights.acceso | Abierto (Texto Completo) | |
dc.rights.uri | http://creativecommons.org/licenses/by-nd/4.0/ | * |
dc.source.bibliographicCitation | Brevo. (2024). landing.brevo.com/en/mailchimp/? utm_source=adwords&utm_medium=cpc&utm_content=Mailchimp&utm_extension=&utm_term=mailchimp&utm_matchtype=e&utm_campaign=2 0035168751&utm_network=g&km_adid=660340703972&km_adposition=&km_device=c&utm_adgroupid=149273512020&gad_source=1&gclid=Cj wKCAjwmYCzBhA6EiwAxFwfgM_4tHyTix72jvnqJfWNRc95FHFbXHZ27EHLY-C-LyonCa7kbt-7WBoCymoQAvD_BwE | |
dc.source.bibliographicCitation | Fanpage Karma. (s.f.). Analytics. fanpagekarma.com. www.fanpagekarma.com/dashboard? h=YOcgcHlMi&tl0=ag5zfmZhbnBhZ2VrYXJtYXIcCxIPRGFzaGJvYXJkUmVwb3J0GICAzo3Y2aUIDA | |
dc.source.bibliographicCitation | GoDaddy. (2024). godaddy.com/es | |
dc.source.bibliographicCitation | Isaza, J. (2024). Tendencias 2024. DDB Latina. www.latinspots.com/files/Institucional_LatinSpots/Tendencias2024_JuanIsaza.pdf | |
dc.source.bibliographicCitation | Juan Carlos Mejia. (S.F.). juancmejia.com/redes-sociales/usuarios-en-colombia-de-facebook-instagram-tiktok-linkedin-snapchat-y-twitter/ | |
dc.source.bibliographicCitation | Kepios Analysis, (S.F.) | |
dc.source.bibliographicCitation | Mintel Group. (2023). Tendencias Globales del Consumidor 2024. es.mintel.com/tendencias-globales-del-consumidor | |
dc.source.bibliographicCitation | PowerBi. (2024). Areas de Trabajo. app.powerbi.com/groups/me/reports/27a119cb-fc1e-4151-b995-6eedc574706d/0bc4fc679e0e3300946c? experience=power-bi | |
dc.source.bibliographicCitation | Sanco. (2024). Claves del Comportamiento Digital 2024. | |
dc.source.bibliographicCitation | Semrush. (2024). Keyword Magic Tool. es.semrush.com. es.semrush.com/analytics/keywordmagic/start | |
dc.source.bibliographicCitation | Yankee Candle. (2024). New spring candles. yankeecandle.com/yankee-candle/shop-by-fragrance/shop-by-new-arrivals/new-spring-fragrances and-accessories/new-spring-candles/under-the-desert-sun-co lection | |
dc.source.instname | instname:Universidad del Rosario | |
dc.source.reponame | reponame:Repositorio Institucional EdocUR | |
dc.subject | Marketing Digital | |
dc.subject | Koselig | |
dc.subject | Estrategia de markting | |
dc.subject | E-commerce | |
dc.subject | Plan | |
dc.subject.keyword | Digital Marketing | |
dc.subject.keyword | Koselig | |
dc.subject.keyword | Digital Strategy | |
dc.subject.keyword | E-commerce | |
dc.subject.keyword | Plan | |
dc.title | Proyecto Integrador Koselig | |
dc.type | bachelorThesis | |
dc.type.document | Trabajo de grado | |
dc.type.spa | Trabajo de grado | |
local.department.report | Escuela de Administración | |
local.regiones | Bogotá |
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