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Estrategias para un modelo integral de gestión editorial de la obra literaria de Jairo Aníbal Niño: Transiciones hacia recursos digitales, aplicaciones y redes sociales.

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dc.contributor.advisorBerti, Natalia Teresa
dc.creatorNiño Morales, Santiago
dc.creator.degreeMagíster en Gestión Cultural
dc.creator.degreetypeFull time
dc.date.accessioned2023-08-17T19:03:18Z
dc.date.available2023-08-17T19:03:18Z
dc.date.created2023-07-23
dc.descriptionLa obra de Jairo Aníbal Niño cuenta con amplio reconocimiento, pero requiere de adaptación a nuevas condiciones de la industria editorial. Para esto, se requiere un modelo que integre la gestión del libro impreso y productos digitales. Nuevas plataformas de distribución rentabilizan la especialización de los agentes en el ecosistema editorial y viabilizan respuestas a las demandas de las nuevas audiencias. Mediante una aproximación constructivista y enfoque cualitativo, se obtiene información aplicando entrevistas semiestructuradas a expertos, complementadas con el conocimiento experiencial del autor del artículo. La información se somete a un análisis FADO que identifica agentes, relaciones, acciones estructurales y estrategias del modelo. En general, el modelo se centra en la gestión del contenido del autor, en su reconocimiento y visibilidad; evidencia que la gestión es más eficaz mediante proyectos de asociación con editoriales y productoras y, verifica que la publicación de libro impreso se robustece vinculada a iniciativas independientes.
dc.description.abstractJairo Aníbal Niño's work is widely recognised but requires adaptation to the publishing industry's new environment. For this, a new model is needed to integrate the management of printed books and digital products. New distribution platforms make the agents' specialisation in the publishing ecosystem profitable and viable responses to new audiences' demands. Based on a constructivist perspective and qualitative approach, data is obtained by applying semi-structured interviews with experts; the direct knowledge of this article's author complements this. The data is observed through a SWOT analysis identifying the model agents, relationships, structural actions and strategies. In general, the model focuses on managing the author's content, recognition, and visibility; the model shows that management is more effective through association projects with publishers and producers, and verifies that the publication of printed books, linked to independent initiatives, is strengthened.
dc.format.extent16
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_40706
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/40706
dc.language.isospa
dc.publisherUniversidad del Rosario
dc.publisher.departmentEscuela de Ciencias Humanas
dc.publisher.programMaestría en Gestión Cultural
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
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dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subjectModelo de gestión
dc.subjectIndustria editorial
dc.subjectJairo Aníbal Niño
dc.subjectProducción digital
dc.subjectMercadeo en redes sociales
dc.subject.keywordBusiness model
dc.subject.keywordPublishing industry
dc.subject.keywordJairo Aníbal Niño
dc.subject.keywordDigital products
dc.subject.keywordSocial networks marketing
dc.titleEstrategias para un modelo integral de gestión editorial de la obra literaria de Jairo Aníbal Niño: Transiciones hacia recursos digitales, aplicaciones y redes sociales.
dc.title.TranslatedTitleStrategies for a comprehensive editorial management model for Jairo Aníbal Niño´s literary work: Transitions towards digital resources, applications and social networks.
dc.typebachelorThesis
dc.type.documentTrabajo de grado
dc.type.spaTrabajo de grado
local.department.reportEscuela de Ciencias Humanas
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