Ítem
Embargo
Africa as a potentially attractive market
dc.contributor.advisor | Wiesinger, Sophie | |
dc.creator | Barlt, Fiona | |
dc.creator | Fernández Menéndez, Eva | |
dc.creator | Klinser, Matthias | |
dc.creator | Moser, Marcel | |
dc.creator | Ramírez Pallares, Margarita María | |
dc.creator | Wierer, Alissa | |
dc.creator.degree | Profesional en Marketing y Negocios Digitales | es |
dc.creator.degreetype | Full time | es |
dc.date.accessioned | 2022-11-17T18:37:51Z | |
dc.date.available | 2022-11-17T18:37:51Z | |
dc.date.created | 2022-06-30 | |
dc.description | El mercado de plástico en África parece ser atractivo para la compañía X la cual opera en diversas zonas del mundo y en parte también en esta. Este mercado cuenta con alrededor de 1.300 millones de africanos y un consumo de plástico de 16 kg per cápita, siendo este un lugar ideal en el cual operar. (Babayemi, Nnorom, Osibanjo, & Weber, 2019). La Compañía X espera contar con información sobre el mercado africano de moldes de inyección de plástico, estando interesada especialmente en el tamaño de mercado actual, los clientes potenciales, en la forma de hacer negocios y en factores externos e internos que afectan la operación en estos países. Con el objetivo de tomar una decisión sobre si entrar o no a este mercado, la empresa delegó a un grupo de estudiantes de la University of Applied Sciences of Upper para llevar a cabo una investigación y formular recomendaciones sobre este. Este informe ofrece una perspectiva detallada de los resultados de la investigación realizada sobre el mercado objetivo, los clientes potenciales, los aspectos comerciales y el análisis PESTEL para seis países africanos seleccionados: Egipto, Etiopía, Kenia, Nigeria, Sudáfrica y Uganda (en sustitución de Marruecos). Estos países fueron elegidos con base a un estudio inicial sobre su número de clientes potenciales identificados y su estabilidad política y económica, a cada uno de estos aspectos se les dio una ponderación específica según la importancia para la Compañía X. En la investigación principal al clasificar los países en función de sus resultados de cada aspecto evaluado, Egipto resultó ser el más prometedor seguido de Sudáfrica y Nigeria, principalmente por su gran mercado de productos de plásticos y la cantidad de clientes potenciales que la Compañía X podría encontrar en este. Adicionalmente, aunque fue sustituido por Uganda en el transcurso de la investigación, Marruecos resultó ser muy atractivo. Por tanto, no hay que dejar pasar esta oportunidad y encontrar la manera de superar la barrera del idioma | es |
dc.description.abstract | The African plastic market seems to be utterly appealing to Company X which is operative in many areas of the world, partly also in this one. With around 1,3 billion Africans and a plastic consumption of 16kg per capita, the market is highly promising (Babayemi, Nnorom, Osibanjo, & Weber, 2019). Company X is looking forward to having information about the African market for plastic injection moulds. They are especially concerned about the actual market size, potential customers, doing business aspects as well as external and internal factors affecting countries’ performances. To make an informed decision about whether to enter this market, students at the University of Applied Sciences of Upper Austria were delegated to conduct research and formulate recommendations. The start point was a kick-off meeting with Company X. The purpose was to research if there is a profitable and sustainable market for a specific selection of rigid plastic products in the African continent. This report gives a profound overview by providing findings of conducted research about the target market, potential clients, business aspects, and PESTEL analysis for six selected African countries: Egypt, Ethiopia, Kenya, Nigeria, South Africa, and Uganda (substitute for Morocco). These countries were chosen based on initial research about their number of identified potential clients, and political and economic stability. The aspects were given different weightings according to the importance to Company X. In the main research, by ranking the countries based on their performance for each category chosen in the country ranking (namely PESTEL, target market, potential clients, and cultural proximity). Egypt turned out to be the most promising one followed by South Africa and Nigeria. Mainly because of its huge market for plastic products and a lot of potential customers, Egypt outperforms other countries. Furthermore, although substituted by Uganda during the course of the research, Morocco turned out to be highly appealing. Thus, one should not miss out on this opportunity and find ways to overcome the language barrier | es |
dc.description.embargo | 2022-11-17: Script de automatizacion de embargos. Correo recibido 17nov2022:Buenos días, Mediante el presente correo me permito solicitar el bloqueo de mi trabajo de grado “AFRICA AS A POTENTIALLY ATTRACTIVE MARKET FOR HAIDLMAIR GMBH: MARKET RESEARCH INSIGHTS”, lo anterior debido a que el trabajo fue realizado para la empresa HAIDLMAIR GMBH con información confidencial para esta, la cual solicitó que no se dejara disponible para su acceso una vez cargado al repositorio institucional. Quedo atenta a cualquier comentario o procedimiento que debe ser realizado. Cordialmente, Margarita María Ramírez Pallares. Respuesta 17nov2022: Respetada Margarita , reciba un cordial saludo, Hemos realizado la divulgación de su documento: Africa as a potentially attractive market, el cual puede encontrar en el siguiente enlace: https://repository.urosario.edu.co/handle/10336/36965 De acuerdo con su solicitud, el documento se ha quedado Bloqueado de manera indefinida. Si usted desea dejarlo con acceso abierto en concordancia con las Políticas de Acceso Abierto de la Universidad, una vez establezca los derechos de divulgación con la editorial, puede enviar un correo a esta misma dirección realizando la solicitud. Tenga en cuenta que los documentos en acceso abierto propician una mayor visibilidad de su producción académica. Quedamos atentos a cualquier inquietud o sugerencia. | spa |
dc.format.extent | 198 pp | es |
dc.format.mimetype | application/pdf | es |
dc.identifier.doi | https://doi.org/10.48713/10336_36965 | |
dc.identifier.uri | https://repository.urosario.edu.co/handle/10336/36965 | |
dc.language.iso | spa | es |
dc.publisher | Universidad del Rosario | |
dc.publisher.department | Escuela de Administración | |
dc.publisher.program | Pregrado en Marketing y Negocios Digitales | |
dc.rights.accesRights | info:eu-repo/semantics/closedAccess | es |
dc.rights.acceso | Bloqueado (Texto referencial) | es |
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dc.source.instname | instname:Universidad del Rosario | |
dc.source.reponame | reponame:Repositorio Institucional EdocUR | |
dc.subject | Industria del plástico en África | es |
dc.subject | Análisis del mercado del plástico | es |
dc.subject | Oportunidades de negocio | es |
dc.subject | Comercialización de productos de plástico | es |
dc.subject | Moldes de inyección de plástico | es |
dc.subject.ddc | Administración general | es |
dc.subject.ddc | Economía | es |
dc.subject.keyword | Plastic industry in Africa | es |
dc.subject.keyword | Plastic market analysis | es |
dc.subject.keyword | Business opportunities | es |
dc.subject.keyword | Marketing of plastic products | es |
dc.subject.keyword | Plastic injection molds | es |
dc.title | Africa as a potentially attractive market | es |
dc.title.TranslatedTitle | África como mercado potencialmente atractivo | es |
dc.type | bachelorThesis | es |
dc.type.document | Trabajo de grado | es |
dc.type.hasVersion | info:eu-repo/semantics/acceptedVersion | |
dc.type.spa | Trabajo de grado | es |
local.department.report | Escuela de Administración | es |
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