Ítem
Acceso Abierto
Fit Home Pro
Título de la revista
Autores
Becerra Canal, Andrés Felipe
Fecha
2023-03-09
Directores
Sacristán Forero, Julián Andrés
ISSN de la revista
Título del volumen
Editor
Universidad del Rosario
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Resumen
Fit Home Pro es una plataforma digital que ofrece diferentes productos y servicios de la industria Fitness tales como el alquiler de equipos de gimnasio, planes de alimentación y rutinas de entrenamiento desde la comodidad del hogar. Con este emprendimiento se reducen los riesgos de bioseguridad existentes al ir a un gimnasio, se ahorra tiempo y dinero al entrenar desde casa, y se alcanzan las metas del entrenamiento al contar con planes de entrenamiento y alimentación personalizados y un Marketplace de productos relacionados con el ecosistema fitness.
Abstract
In March of 2020, 5 business partners started to discuss the idea of creating a fitness platform based in Bogotá Colombia, just when online training services where starting their peak of sales in the whole history because of COVID-19. The higher purpose of the project was to let users make any space, their own gym. Fit Home pro offers a full platform in which clients can find and rent the equipment they need for their custom routines or the prerecorded ones, complementary services such as physiotherapy and nutritionist and a growing marketplace in which local sellers can publish their products to a very specialized community and customers will be able to buy clothes, wearables, food complements or any other product related to fitness industry. Fit Home pro will reach a number of 900 clients in B2C model and another 900 in B2B al a three year term, it will also reach an inventory appraised in 126.000 dollars.
Palabras clave
e-commerce Fitness , Plataforma digital de productos y servicios fitness , Industria fitness , Emprendimiento fitness
Keywords
e-commerce Fitness , Digital platform for fitness products and services , Fitness industry , Fitness entrepreneurship
