Ítem
Acceso Abierto
AQ (ropa femenina antimoda)
Título de la revista
Autores
Acuña Ballesta, Angeli Daniela
Archivos
Fecha
2022-08-04
Directores
Centro de Emprendimiento. UR Emprende
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Editor
Universidad del Rosario
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Resumen
AQ es una marca de ropa que se construye sobre tres pilares: empoderamiento, personalización y accesibilidad; de acuerdo a esto AQ además de vender prendas de ropa femeninas cuenta historias y conserva la identidad de todas las mujeres. En este sentido, lo que AQ pretende desarrollar es ropa femenina; la hemos denominado la moda de la antimoda, puesto que, ofrece la oportunidad de que las mujeres en principio puedan vestirse de acuerdo a su estilo e identidad y no que les toque vestirse " a la moda " porque es lo único que se encuentra en las tiendas de ropa. Las prendas de ropa que se convierten en tendencia suponen una presión social que impone un estilo predeterminado, adicionalmente cuando salen nuevas tendencias es lo que más fácil se encuentra y se consigue en una tienda de ropa, por este motivo las mujeres se visten de cierta manera, si bien es cierto que muchas se sienten identificadas con estas prendas que son tendencia hay otro grupo que tienen un estilo “pasado de moda” y por lo tanto no encuentran sus prendas fácilmente en las tiendas de ropa.
Abstract
AQ is a clothing brand that is built on three pillars: empowerment, personalization and accessibility; according to this AQ besides selling women's clothing tells stories and preserves the identity of all women. In this sense, what AQ intends to develop is women's clothing; we have called it the antifashion fashion, since it offers women the opportunity to dress according to their style and identity and not to dress "fashionable" because it is the only thing that can be found in clothing stores. The clothes that become trendy are a social pressure that imposes a predetermined style, additionally when new trends come out is what is easier to find and get in a clothing store, for this reason women dress in a certain way, although it is true that many feel identified with these clothes that are trendy there is another group that have a style "old fashioned" and therefore do not find their clothes easily in clothing stores. Following the line, AQ is not exclusively a clothing store, but the pain that comes in to solve is that of people who have a different style to the clothes that are trendy and therefore it is difficult for them to get their style, thus preserving and enhancing their own style by offering the ability to customize the clothes and even through an ecological closet those who wish can redesign their closet. AQ intends to develop two fundamental lines: 1- To offer women's clothing in the AQ style, that is, it will offer previously designed garments, but with the added bonus that women from that predetermined design can customize the garment according to their measurements, color, fabric design, even decide on details of the garment, ie, if they want to be navel, baggy, with shoulders, long sleeves, with neck and in this sense make the ideal garment to their style and identity. 2- Implement an ecological closet, a group of people are currently very reluctant to the idea of buying second hand clothes and another group does not know where to get these clothes; the solution and proposal of AQ against this is to redesign the used clothes of our customers, but in this case each woman will redesign her OWN garment, she will not have to buy clothes that other girls wore, but her own. From AQ we offer the service in which the client sends us her garment, describes her design idea and we transform her garment according to her personal style and taste. Additionally, since AQ bases its philosophy on the preservation of identity, the proposal is also to promote and strengthen the typical fashion of each region and, of course, at a national level. The idea is first to work virtually, develop an online store and from this medium generate sales throughout the national territory; secondly to establish a physical store in Bogota and then extend it throughout the city and thirdly to implement AQ physical stores throughout the country, to offer fashion to all those women no matter where they are. With the aim of vindicating our Colombian culture, the proposal is based on developing garments such as: ruanas, vueltiaos hats, guayaberas shirts, etc., always with the option of customizing the garments to the taste and personal style of the customers. It is important to achieve brand recognition, it is important beyond sales to connect with my target audience so that AQ has differentiating characteristics in the market and the textile industry that is striking and thus achieve a positive recognition.
Palabras clave
Prendas de ropa femeninas , Antimoda , Marca de ropa , Ropa personalizada , Industria textil
Keywords
Women's clothing , Antifashion , Clothing brand , Custom clothing , Textile industry
