Ítem
Acceso Abierto
Improving Data Literacy in HEINEKEN
Título de la revista
Autores
Pinto Hoyos, María Antonia
Archivos
Fecha
2023-06-15
Directores
Spaubeck, Jo F.H.
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Editor
Universidad del Rosario
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Resumen
The following document is an undergraduate thesis on Improving Data Literacy in HEINEKEN. The paper includes a literature review, current situation analysis, desired situation, strategic options, recommendations, and an implementation plan. HEINEKEN is a global leader in the beer industry, with over 300 beer and cider brands across the world. Its Global Analytics Team is focused on data-driven decision-making, while its EverGreen strategy helps future-proof the business. To achieve sustainable growth, HEINEKEN aims to become data-driven and prioritize sustainability, responsibility, talent, and digital interactions. The Global Analytics team aims to develop data analytics and literacy across departments, evaluate their effectiveness, and improve data-driven decisions by implementing new initiatives and measuring progress. Global Analytics uses various communication channels and tools, including Speed Dates, Ambassadors calls, and SharePoint, to improve employees' data literacy and promote data-driven decision-making. KPIs are utilized to measure employee engagement and interest levels, and SharePoint offers a collaborative platform for employees to exchange information and best practices related to data analytics. HEINEKEN aims to improve its data literacy and decision-making levels and intends to identify the factors that influence decision-making and put improvements in place. HEINEKEN's Maturity Assessment Tool for Data Analytics helps measure the data analytics maturity of OpCos to identify areas for improvement and opportunities for growth. It focuses on personnel, process, and technology, and is a part of the Analytics Guru training program to advance a data-driven culture. Improving data-driven decision-making requires education and training in data literacy skills. HEINEKEN seeks to assess its data literacy level and customize a program to enhance its employees' skills and promote a data-driven culture. Effective communication is also crucial.
Abstract
This study aims to provide a thorough overview of HEINEKEN's current data analytics maturity and data literacy state and to investigate the most practical strategies to enhance these capabilities. The goal of the study is to provide a thorough understanding of the level of data analytics maturity and data literacy that exists today and to investigate the most practical means of enhancing these skills at HEINEKEN. Additionally, the research will examine how to increase the acceptability and application of these programs and evaluate the impact of educational tools and training in data literacy skills on enhancing data-driven decision-making. The study will also assess how well data challenge projects are doing at fostering data and literacy skills and make recommendations on how to make them even more effective. It is mentioned to conduct a mixed-methods study using employee questionnaires, data usage notes, and management and employee interviews to assess the current state of data literacy and data-driven decision-making among HEINEKEN personnel. Additionally, utilizing information from usage and engagement metrics, a comparison of various internal communication channels and technologies will be done. Finally, suggestions for additional projects to advance HEINEKEN's data analytics skills will be given.
Palabras clave
Data literacy , Data-driven decision-making , Internal communication , Data Analytics , Educational resources , Training , Metrics , Research , Effectiveness , Culture , Resources , Incentives , Rewards
Keywords
Data literacy , Data-driven decision-making , Internal communication , Data analytics , Educational resources , Training , Metrics , Research , Effectiveness , Culture , Resources , Incentives , Rewards
