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De las aulas a la acción: el lado invisible del emprendimiento académico

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dc.contributor.advisorBatz Liñeiro, Aglaya
dc.creatorForero López, Danna Sofía
dc.creator.degreeProfesional en Marketing y Negocios Digitales
dc.date.accessioned2026-02-05T17:35:02Z
dc.date.available2026-02-05T17:35:02Z
dc.date.created2025-12-01
dc.descriptionEste estudio examina la razón por la cual numerosos ventures iniciados por docentes de áreas como economía y negocios no logran materializarse u obtener casos de éxito, a pesar de que desde la academia se observa altos niveles de intención emprendedora. A partir de la teoría del comportamiento planificado de Ajzen, se llevó a cabo la construcción del artículo con base en un diseño metodológico mixto, el cual integro una encuesta para establecer concepto de venture a partir de los scholars, y otra entrevista con una analítica más profunda la cual se seleccionaron 98 académicos, con el propósito de explorar la brecha entre intención emprendedora, academia y acción, por medio de la identificación de barreras institucionales, estructurales y culturales, y resignificar tanto los fracasos como los casos de éxito frente al tema. Los resultados evidenciaron que se han encontrado desafíos reales, el control conductual percibido limitado por variables como tiempo, cargas laborales y académicas no se generan por la ausencia de la intención emprendedora, sino por la falta de ecosistemas académicos innovadores, que transformen conocimiento, en valor gregado desde su función como scholars, y que promuevan spin-offs sostenibles. El aporte de esta investigación se enfoca en visibilizar aquello que pocas veces se discute en las aulas: La academia enseña sobre emprendimiento, pero no siempre lo vive. Busca dejar un impacto ligado a la importancia de avanzar desde las instituciones de educación superior a integrar el discurso con la práctica y la transferencia de información real para la materialización de las ideas.
dc.description.abstractThis study examines why numerous ventures initiated by teachers in areas such as economics and business fail to materialize or achieve success stories, despite the fact that high levels of entrepreneurial intention are observed from academia. Based on Ajzen's theory of planned behavior, the article was constructed using a mixed methodological design, which integrated a survey to establish the concept of venture from scholars, and another interview with a deeper analysis in which 98 academics were selected, with the purpose of exploring the gap between entrepreneurial intention, academia and action, through the identification of institutional, structural and cultural barriers, and to re-signify both failures and success cases in relation to the topic. The results showed that real challenges have been found; the perceived behavioral control limited by variables such as time, work and academic loads is not generated by the absence of entrepreneurial intention, but by the lack of innovative academic ecosystems that transform knowledge into added value from their role as scholars, and that promote sustainable spin-offs. The contribution of this research lies in highlighting something rarely discussed in classrooms: academia teaches about entrepreneurship but doesn't always practice it. It seeks to make an impact by emphasizing the importance of higher education institutions integrating discourse with practice and transferring real-world information to bring ideas to 11 fruition.
dc.format.extent46 pp
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_47461
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/47461
dc.language.isospa
dc.publisherUniversidad del Rosario
dc.publisher.departmentEscuela de Administración
dc.publisher.programPregrado en Marketing y Negocios Digitales
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
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dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subjectVenture
dc.subjectEmprendimiento académico
dc.subjectIntención emprendedora
dc.subjectEvolución del ecosistema emprendedor
dc.subjectSpin-offs
dc.subjectFracaso
dc.subjectÉxito
dc.subjectInnovación académica
dc.subject.keywordVenture
dc.subject.keywordAcademic entrepreneurship
dc.subject.keywordEntrepreneurial intent
dc.subject.keywordEvolution of the entrepreneurial ecosystem
dc.subject.keywordSpin-offs
dc.subject.keywordFailure
dc.subject.keywordAcademic innovation
dc.subject.keywordSuccess
dc.titleDe las aulas a la acción: el lado invisible del emprendimiento académico
dc.typebachelorThesis
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
dc.type.spaTrabajo de grado
local.department.reportEscuela de Administración
local.regionesBogotá
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